INVESTORS

EXECUTIVE SUMMARY

MEETING OBJECTIVE: Exploration of strategic partnership for future expansion

Category

Innovating in the #1 fastest growing spirits category in 2021, ready-to-drink cocktails up 42% to $1.6 billion in the U.S.; #2 in volume consumption behind vodka

Product

Kamoti Green Tea Shot is the only ready-to-drink option on the market for the popular shot

Potential

Achieve 350K cs; $38.5MM in Revenue in 5 years – just 5% of Fireball’s success which grew from 125K cs in 2010 to 7MM cases in 2021

Sales

Launched in NJ only in June 2021, selling 2.5K to 244 accounts in the first 12 months with a focus in on premise driving a 18.6cs rate of sale for the primary SKU

Investment

Raising $300,000 via convertible note for velocity driving sales and marketing levers

Team

Serial entrepreneurs with 20+ years of combined experience in CPG & 15+ years in Marketing

KEY MARKET TRENDS

PLAYING AT THE INTERSECTION OF 3 KEY TRENDS

  • Ready to Drink Cocktails are the #1 growing Spirits Category

  • Growth of Low ABV options for the Millennial and Gen Z consumers

  • On-Premise challenged with labor shortages, making premixed cocktails the go to alternative

Green Tea Shots are typically a Top 10 shot in every bar that we’ve surveyed. 

 

4 out of 5 bartenders said green tea shots are one of the most common shots they make. 

Fastest-growing spirit categories

Change in Revenue, 2020 to 2021

Source: Distilled Spirits Council of the U.S.

“In some cases, RTD cocktails may offer the most viable option to deliver on experience while minimizing cost.” The labor required is cut in half,” he says. “It’s more than twice as fast. You’ll see two bartenders ring what four bartenders normally would.”

Source:  Vinepair.com

BENEFITS

VS

Regular Green Tea Shot

$50+

Cost to Serve 2x+

4 Ingredients

Varies

Cost Savings: Consumer

Cost Savings: Trade

Convenience

Consistency

Kamoti Green Tea Shot

$17.99

1/2 the Labor

1 Ingredient

Identical

SALES IN NJ

• 2.5K cs sold in last 12 mo in 265 accounts in NJ

• On Premise representing ~70% of sales in 107 accounts driven by 1 Kamoti Sales Person

L12 Mo ROS on
Green Tea in on prem

18.6 cs

Next 12 Mo ROS on
Green Tea in on prem

20 cs +

MORE THAN A SHOT

White Tea Sangria

White Tea Peach Bellini

Green Tea Margarita

KEY ACCOUNT HIGHLIGHTS

On Premise

Jenks

395 cases

99/month

Madd Hatter

202 cases

17/month

Bird & Bettys

182 cases

23/month

Pig & Parrot

174 cases

19/month

The Parker House

134 cases

33.5/month

Off-Premise Key Chain Accounts

DIGITAL MARKETING STRATEGY

Awareness

Conversion

Brand Loyalty

Kamoti is a brand designed to enhance moments by delivering a shot that is smooth and consistent in flavor.The goal is to create a trendy narrative around all the benefits to bring Kamoti to your house party and why you should order it in the bar.

Organic Social Media Community Building

Brand Awareness Ads (New location traffic on and off prem & Trendy Kamoti Brand recognition ads)

PPC & GEO Fencing (FB, IG, Youtube and Tik Tok) - Goal is to drive traffic to site for CTA’s I.E - Online ordering

Influencer Marketing / Strategic Partnerships

KAMOTI X

Kamoti and Barstool Sports have partnered together to bring our shots to the next level with our NJ audience.

With their collaboration and platform we will be showcased across their brand including some of their most famous podcast, social media pages, and their website.

ON & OFF PREMISE ACTIVATION

On-Premise

  • Throw Kamoti launch parties at the top bars that serve our key demographic 21-30.

  • Support brand awareness with branded take away items & account specific value added videos.

  • We combine our Digital Marketing Strategy hyper targeting with our influencer marketing to drive Trendy awareness and action.

Off-Premise

  • Disruptive floor and counter displays and other POS

  • Retail sampling through a third-party agency. 2x a month for top 15% of accounts. 30% Sampled To Sale Conversion rate

  • We deploy GEO Fenced Ad Camps for awareness around each Liquor Store Geographic.

ON & OFF PREMISE ACTIVATION

PHASE 1 COMPLETE

PHASE 2

PHASE 3

RTD Alternative to Existing Tea Shots

Launch Brand New Flavors

Canned Cocktails

SALES PROJECTIONS - UNITS

SALES PROJECTIONS - REVENUE

USE OF FUNDS

Advertising & Marketing

$160K

Salaries

$50K

Inventory

$90K

THE TEAM

Dylan Fusco

CEO + Founder

Dylan’s entrepreneurial path began when he was 19 years old, and he went on to launch two successful businesses that were the first of their kind in their respective industries. Kamotí’s quick growth and early success upon its 2020 launch can be traced back to Dylan’s own experiences, which he had with the company in mind. Dylan’s vision for the future of Kamotí has allowed him to make key strategic decisions that are driving the success of the business.

Michael Pugliese

President+ Co-Founder

Mike, with experience spanning over a decade in consumer packaged goods, is well-versed in the processes involved in building a successful, well-recognized brand. It was in the cannabis industry that he made his first professional relationships. Mike’s experience in CPG and vice product sectors is a huge asset to Kamotí.

John Vagueiro

CMO + Investor

Serial entrepreneur and investor. John is the CEO & Founder of a Global Design & Marketing Agency that has been in operation for 12 years. His area of focus is building brand and scaling revenue.

Olivia Correal

Director of Sales

After Olivia completed her studies with a degree in business and marketing, she worked in financial software where she gained valuable knowledge in sales. She then began as a brand ambassador at Kamotí, moved into a sales associate job, and is currently the director of sales. Since Kamoíi’s start, she has been an integral part of the company. She is also in charge of all Kamotí events and developed partnerships with key clients to boost revenue.

Thank You

We are looking forward to working with you.

Please reach out if you have any questions.

Dylan Fusco

Founder + CEO

dylan@kamoti.com

347.728.1523

Michael Pugliese

Co-Founder + President

mike@kamoti.com

646.712.3465

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