Category
Innovating in the #1 fastest growing spirits category in 2021, ready-to-drink cocktails up 42% to $1.6 billion in the U.S.; #2 in volume consumption behind vodka
Product
Kamoti Green Tea Shot is the only ready-to-drink option on the market for the popular shot
Potential
Achieve 350K cs; $38.5MM in Revenue in 5 years – just 5% of Fireball’s success which grew from 125K cs in 2010 to 7MM cases in 2021